Nescafé is shaking up the cold coffee scene in Europe with the debut of its Espresso Concentrated range, starting in the UK.
Known as the UK’s best-selling coffee brand, Nescafé is giving cold coffee lovers the chance to create their own barista-style drinks at home — from iced lattes to americanos and even unique lemonade or juice blends.
With coffee now overtaking tea in UK households (63% vs. 59%), this launch taps into a growing demand for versatile, personalized cold brews. Each bottle of the concentrate makes 16 servings and comes in classic, vanilla, and caramel flavors.
The liquid dissolves easily in milk or water, making high-quality iced coffee just seconds away.
“Cold coffee is surging in popularity, especially with younger generations,” said Axel Touzet, head of Nestlé’s coffee brands strategy. “Nescafé Espresso Concentrated combines convenience, personalization, and premium taste — everything iced coffee fans are asking for.”
Already a hit in the U.S., Japan, China, and Australia, Nescafé plans to expand the range further across Asia, Latin America, and the rest of Europe.
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