Gong cha, a global leader in bubble tea, is partnering with LINE FRIENDS for a limited-time collaboration, launching nationwide on May 6. This exciting collaboration introduces a new topping innovation, mini pearls, a smaller and softer version of the brand’s signature tapioca pearls, featured in four new fruit-forward drinks.
The special offerings include the Mini Pearl Mango Milk, Mini Pearl Mango Smoothie, Mini Pearl Strawberry Milk Tea, and Mini Pearl Strawberry Smoothie. These beverages combine Gong cha’s signature pearls with fresh ingredients like coconut jelly, fruit purées, and ice slushes for a vibrant and flavorful experience.
The collaboration also features exclusive collectible minini keychains, limited-edition tumblers, and a 25% discount at the LINE FRIENDS online store with qualifying Gong cha purchases. This partnership merges unique bubble tea experiences with fun merchandise to boost brand loyalty and customer engagement.
Trend Insights
Mini-topping Innovations: Gong cha’s new mini pearls offer a fresh texture that caters to consumer demand for unique and customizable bubble tea experiences.
Fruit-forward Beverages: The new fruit-based drinks tap into the health-conscious market, providing refreshing and flavorful alternatives.
Cross-brand Collaborations: This collaboration with LINE FRIENDS enhances brand visibility and attracts both bubble tea enthusiasts and collectors.
Industry Impact
Bubble Tea Market Growth: Creative topping innovations like mini pearls are drawing more adventurous consumers, contributing to the bubble tea industry’s ongoing expansion.
Collectibles and Loyalty: The limited-edition keychains create a lucrative opportunity for driving repeat purchases and boosting customer loyalty.
E-commerce Partnerships: The exclusive discounts offered through e-commerce channels broaden the market reach for both Gong cha and LINE FRIENDS.
This collaboration marks a fresh chapter for Gong cha, blending innovation, fun, and flavor to captivate fans and create a buzz in the competitive bubble tea market.
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