Goodme, the popular milk tea brand, has added a surprising item to its menu: a plain iced water priced at just 1 RMB (around $0.14 USD).
This move follows a trend initiated by Mixue with its “1 RMB ice cups” last summer, which sparked online discussions and DIY drink creations.
Goodme’s iced water is more than just a casual offering—it’s an official menu item. When you order it, you receive a full-sized cup with a straw and a sticker, just like any other Goodme drink.
The iced water is listed on the brand’s WeChat mini-program with default settings of medium size (500ml), “normal ice,” and no sugar, making it a simple yet accessible option for customers.
This innovative choice has sparked mixed reactions online. Some customers find it humorous, joking about purchasing bottled water for a higher price nearby.
Others appreciate the option, especially those seeking a refreshing drink without the sweetness of milk tea.
However, there are still those who feel water should be free. Regardless, many users find the convenience of having iced water available with their other purchases valuable, especially when paired with coffee.
While the 1 RMB iced water isn’t anything special in terms of flavor or process, Goodme’s strategy highlights its effort to make simple, sometimes awkward requests, easier for customers.
By offering a quick and low-cost option, Goodme has redefined the way people think about ordering water in a milk tea shop.
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