Bubble tea makers are riding a wave of investor enthusiasm as Generation Z consumption trends continue to boost their stock performance.
On Thursday, Mixue Group saw its shares jump as much as 4.7% during intraday trading, while rival Guming Holdings climbed over 5% at its peak.
These gains stand out amid a broader slowdown in Hong Kong’s stock market, highlighting growing confidence in youth-driven beverage brands.
The strong performance of these bubble tea companies contrasts with struggles faced by other sectors, such as baijiu producers, and underscores the rising appeal of bubble tea as a cultural and economic force among China’s younger consumers.
Investors betting on this trend are reaping rewards as these brands capitalize on Gen Z’s appetite for innovative and trendy drinks.
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