Boba Bhai, India’s fast-growing Korean fusion food brand, has entered the ready-to-drink (RTD) market with its new canned bubble teas. The brand now adopts a multi-channel model, aiming to boost reach and sales.
The drinks are available on Blinkit and Zepto, with Instamart coming soon. This expansion brings the Boba Bhai experience beyond its quick-service restaurants (QSRs) to retail shelves and online delivery.
The RTD teas target Gen Z and young millennials, offering fun, flavorful, and Instagram-worthy beverages. The product is now live in over 70 cities.
“We’re creating a brand that reflects today’s fast lifestyles,” said Dhruv Kohli, Founder of Boba Bhai. He expects the new format to contribute 20% of total beverage sales within 12 to 15 months.
Boba Bhai operates 57 QSR outlets in nine cities and is growing fast on Swiggy, Zomato, and quick commerce platforms. Plans are in place to expand into supermarkets and multiplexes.
New products are also on the way, including milk teas, seasonal drinks, functional beverages, and a K-Coffee line. Backed by a recent Series A funding round, Boba Bhai is building a culture-first beverage brand for modern India.
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