Chinese Milk Tea Gains Traction in South Korea’s Coffee Capital

In the bustling landscape of South Korea’s vibrant cafe culture, where coffee reigns supreme, a new contender is emerging to challenge the status quo. Known as the “coffee republic,” South Korea has long been synonymous with a deep-seated love for coffee, with the average adult consuming a staggering 405 cups annually, according to 2023 statistics. However, amidst the aroma of freshly brewed espressos and the hiss of milk frothers, a shift is underway as tea, particularly Chinese milk tea, gains popularity among Korean millennials and Gen-Zers.

From the vibrant streets of Myeongdong to the trendy enclaves of Hongdae, tea is swiftly becoming the beverage of choice for the younger demographic. This trend is significantly fueled by the rise of milk tea brands originating from Taiwan and mainland China, with Gong Cha leading the charge. With heartthrob actor/model Lee Jong-suk as its ambassador, Gong Cha has witnessed a meteoric rise in popularity, boasting 240 stores across South Korea. Notably, Korean investors acquired approximately 70% of the company’s shares in 2017, further solidifying its presence in the Korean market. Inspired by Gong Cha’s success, other milk tea brands, such as ChaPanda (茶百道), have also made inroads into South Korea, diversifying the tea landscape.

The shift towards tea consumption is, in part, attributed to the increasing emphasis younger generations place on healthy lifestyles. Tea has evolved beyond a mere beverage to encompass health and beauty benefits, with offerings ranging from “beauty teas” to “anti-inflammatory brews.” Responding to evolving consumer preferences, tea brands have introduced healthier product lines, catering to a demand for natural and unprocessed teas. Data from leading South Korean coffee chain Ediya indicates a notable surge in sales of floral and fruit teas, as well as traditional Korean teas like ginger and schisandra, underscoring the growing preference for wholesome alternatives.

While the rise of tea may seem unexpected in a nation synonymous with coffee culture, it is not entirely surprising. Tea holds a significant place in Korean traditional culture, and coffee serves as a social catalyst, with cafes being vital hubs for socializing. Therefore, the transition from coffee dominance to tea fascination is a natural evolution, facilitated in part by the influx of Chinese milk tea brands into the Korean market.

Latest

Ding Tea Franchise Costs, Profit & Requirements For 2024

Introduction to the Ding Tea Brand Ding Tea is a renowned Taiwanese bubble tea brand that has carved a niche for itself in the global...

Experience Bubble Tea Bliss with a Surprise Twist at Tadaa Box in Malaysia!

Bubble tea enthusiasts, rejoice! Tadaa Box, a vibrant bubble tea joint in Malaysia, has taken the bubble tea experience to a whole new level...

Is Kung Fu Tea Rosehip Milk Tea Worth Tasting?

Rosehip milk tea is one of the unique offerings at Kung Fu Tea, a popular bubble tea chain known for its diverse and innovative...

Tra sua KOI Thé Café Franchise Costs, Profit & Requirements For 2024

Tra Sua KOI Thé Café is a renowned franchise in the bubble tea industry. Originating from Taiwan, it has grown into an international brand....

24/7 Robotic Bubble Tea Machine Arrives in Adelaide’s Rundle Mall

Adelaide's CBD welcomes an innovative 24/7 Robotic Bubble Tea Machine provider, located in City Cross, Rundle Mall, representing a significant milestone for the growing...

How To Order Boba For The First Time?

Bubble tea originated in Taiwan during the 1980s and has since become a global phenomenon. It typically consists of tea (often black or green),...

How About Tiger Brown Sugar Pearls Taste?

Tiger Brown Sugar Pearls, often referred to as Tiger Milk Tea or Tiger Boba, have become a sensation in the bubble tea world. This...