The popular bubble tea franchise, CoCo Bubble Tea, has achieved significant growth in Europe and the UK, thanks to a dynamic network of small-business owners. Following the introduction of single-store franchise partnerships earlier this year, the brand has seen rapid expansion across major cities, and continues to improve its supply chain to support its franchise partners.
CoCo Bubble Tea, a global leader in the bubble tea industry with over 5,000 stores worldwide, has set its sights on expanding its footprint across Europe and the UK. In March 2024, the brand introduced single-store franchise opportunities, allowing local entrepreneurs to take part in CoCo’s growth story. Since then, new stores have been successfully launched in cities such as Glasgow, Rome, Antwerp, Valencia, and Granada, with CoCo marking its first-ever opening in Germany as well.
This expansion highlights CoCo’s ability to seamlessly integrate its popular bubble tea offerings into diverse local markets across Europe. A recent opening in a Spanish mall, for example, generated significant local interest, showing the brand’s adaptability to consumer tastes and its contribution to local economies.
At the heart of CoCo’s success is its commitment to franchise partners. Kody Wong, Director of Business Development at CoCo Bubble Tea, emphasized the importance of collaboration. “CoCo does as much as possible for our franchisee network, and our partners in Europe and the UK have been phenomenal. Their drive and passion for bubble tea have resulted in a number of ‘firsts’ for the region, and we’ve responded in kind by working hard to streamline supply chains and manage down costs,” Wong explained.
In line with this partner-centric approach, CoCo has further strengthened its support system by setting up a dedicated regional warehouse in Europe. This new infrastructure reduces shipping times for key materials, helping partners maximize their margins while maintaining consistent product quality. The streamlined supply chain is a critical element of CoCo’s strategy to foster long-term success among its partners.
CoCo’s business model is designed to empower local entrepreneurs. By offering single-store franchise opportunities, the brand enables small-business owners to contribute to the booming European bubble tea market, which is projected to grow at a compound annual growth rate (CAGR) of 8% until 2032.
The ability of CoCo Bubble Tea shops to localize their offerings has been key to their success. The brand’s extensive menu and strong research and development capabilities allow it to adapt its drinks to regional tastes, cultures, and consumer preferences. This adaptability has been particularly evident in Spain, where new stores have seen enthusiastic reception from local communities.
As part of its efforts to further engage with potential partners, CoCo Bubble Tea will be attending The National Franchise Exhibition, held from October 4-5, 2024, at the National Exhibition Centre in Birmingham, UK. Interested entrepreneurs will have the chance to meet CoCo representatives at Booth T40 to learn more about the franchise opportunities and the comprehensive support the brand offers.
With a growing number of successful franchise partners across Europe and the UK, CoCo Bubble Tea is set to continue its rapid expansion. The brand’s combination of strong global recognition, innovative product offerings, and partner-focused support ensures that it remains a leading player in the competitive bubble tea market. As CoCo continues to strengthen its supply chain and foster new franchise relationships, the future looks bright for this premium bubble tea brand.
For more information about CoCo Bubble Tea and franchise opportunities, visit their official website or join them at The National Franchise Exhibition in Birmingham.
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