Invest Hong Kong (InvestHK) has announced the grand opening of Chagee‘s first store in Hong Kong, marking a significant step in the tea chain’s global expansion. Situated in an art shopping mall in Tsim Sha Tsui, the new outlet features CHAGEE s signature milk tea offerings made with raw-leaf tea and fresh milk.
Among its popular drinks is the Jasmine green milk tea, which has achieved remarkable success with over 600 million cups sold worldwide.
Rex Ho, the operational director for Hong Kong and Macau, expressed the brand’s vision: “We hope to promote and spread traditional Chinese tea culture globally, provide premium tea drinks to consumers in the Asia-Pacific region, and enhance our brand awareness through our presence in Hong Kong.”
CHAGEE began its journey in Yunnan in 2017 and has since expanded throughout Southeast Asia, establishing locations in Malaysia, Singapore, Thailand, and more. The brand currently boasts over 5,000 stores worldwide, solidifying its status as a key player in the global tea market.
Related topics:
