It’s Boba Time is bringing a dash of nostalgia and playful creativity to its menu this spring with a limited-time collaboration inspired by the beloved virtual world of Neopets. From May 2 to May 29, 2025, fans of both boba and Neopets can indulge in exclusive themed beverages, collectible stickers, and enamel pins available at all It’s Boba Time locations across California, Nevada, and Arizona.
At the heart of this campaign are two signature drinks that reflect the imaginative spirit of both brands:
Cloud Smoothie – A whimsical blend of lychee and butterfly pea tea, topped with velvety milk foam and sweet strawberry bits, inspired by Neopia’s dreamiest skies.
Banana Strawberry Swirl – A creamy mix of vanilla ice cream, ripe bananas, and strawberry bits, perfect for a summer treat.
Each themed beverage purchase comes with a surprise Neopets sticker in blind-packaged holographic designs (while supplies last). Guests who spend $25 or more, including a collaboration drink, will also receive a limited-edition It’s Boba Time x Neopets enamel pin, with designs featuring iconic Neopian characters. Select stickers and all pins include redeemable codes for in-game bonuses on Neopets.com.
“This collaboration brings together nostalgic storytelling and handcrafted beverages in a way that’s unique to our brand,” said Eunice Pak, President of Boba Time, Inc. “We’re always looking for ways to innovate and surprise our customers.”
Founded in 2003, It’s Boba Time has grown into a beloved destination for bold and customizable milk tea creations. Known for its fresh ingredients, free tapioca boba pearls, and menu variety ranging from smoothies and slushes to açaí bowls, the brand continues to push the boundaries of beverage culture in Los Angeles, Orange County, and beyond.
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