CHAGEE Rebrands Its Bestselling Milk Tea as BO·YA Jasmine Green Milk Tea

This International Tea Day, CHAGEE gives its signature drink a meaningful makeover, renaming its bestselling jasmine green milk tea to BO·YA Jasmine Green Milk Tea.

This change reflects the brand’s dedication to authentic craftsmanship and deep connections.

With over 600 million cups sold annually, BO·YA is crafted using a traditional multi-round scenting method where fresh jasmine blossoms are layered on premium green tea leaves by hand.

This process ensures a natural, rich aroma, setting it apart from typical jasmine teas.

The name BO·YA draws inspiration from a Chinese legend about friendship and understanding, symbolizing the special connection CHAGEE hopes to share with tea lovers worldwide.

As CHAGEE expands internationally, BO·YA stands as a symbol of the brand’s blend of heritage and modern tea culture.

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