Yeo’s, the beloved beverage brand known for its iconic milk teas and authentic flavors, is stirring up excitement with a fiery new collaboration featuring the much-anticipated How to Train Your Dragon film, set to release on June 12.
The collaboration spotlights a special edition lineup of Yeo’s signature drinks — chrysanthemum tea, first harvest green tea, immuno soy milk, and lychee drink — all adorned with captivating dragon-themed packaging inspired by fan-favorite characters from the franchise. This limited-edition collection invites fans to “quench their dragon thirst” with every sip.
Yeo’s Malaysia and Singapore have unveiled the dragon-inspired packs on Instagram, engaging fans to join in the excitement. Alongside the launch, a “quench your dragon thirst” contest is underway, offering RM30,000 worth of prizes, including an exclusive trip for two to Universal Studios Singapore and pairs of movie tickets.
Yeo’s is no stranger to bold packaging and innovative campaigns. Last year, the brand shook up its First Harvest Green Tea look by replacing traditional labels with a neon green design inspired by pop icon Charli XCX’s BRAT album aesthetic. This move emphasized Yeo’s commitment to premium quality, highlighting its green tea made from antioxidant-rich first harvest tea leaves.
Most recently, Yeo’s launched “Gen Tea,” a playful and patriotic campaign celebrating Singaporean identity through its green tea, tapping into local culture with a tongue-in-cheek spin on national ID mysteries.
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