Singapore’s beloved milk tea brand LiHO Tea is teaming up with HoYoverse’s urban fantasy ARPG Zenless Zone Zero in a flavorful celebration called Operation Yum, running from June 19 to August 7, 2025. This exclusive collaboration marks the game’s first anniversary by blending the virtual energy of New Eridu with LiHO’s signature drink experience.
Two Special-Edition Milk Teas
LiHO Tea is known for innovation, and this time it’s channeling fan-favorite characters into two custom drink creations:
- Burnice’s Summer Peach Milk Green Tea with White Pearl
- Anby’s Honey Dew Jasmine Green Tea with White Pearl
Each drink comes in medium size and includes a regular scratchcard for a chance to win special prizes—making your daily bubble tea run a little more exciting.
Limited Combo Deals with Exclusive Merchandise
Looking for something extra?
LiHO fans can opt for Combo A or Combo B:
Combo A: Includes your choice of drink, a Chibi Charm Blind Bag, and a Limited Edition Scratchcard
Combo B: Comes with a Character Stand, a themed drink, and the same collectible scratchcard
Both combos are served in a Zenless Zone Zero-themed paper bag, perfect for collectors or fans of the game.
In-Game Rewards to Sweeten the Deal
Every LiHO customer enjoying these special drinks can also benefit in the virtual world. Zenless Zone Zero players (Proxies) will receive exclusive in-game content including:
- Cosmetic Avatars
- Namecards
- Progress-boosting materials
These digital rewards are perfect for fans looking to immerse themselves both in-store and online.
Join the Celebration: Events and Pop-Ups
From June 6 to June 20, fans can participate in a “Repost and Win” social media event to score random collaboration merchandise. All it takes is sharing the official post on Zenless Zone Zero’s X (formerly Twitter) or Facebook pages.
And for the ultimate fan experience, LiHO is transforming two of its Singapore outlets into full-on Theme Stores at Suntec and Bugis+, complete with immersive decorations featuring characters like Burnice, Anby, and upcoming Agent Yixuan.
Mark your calendars for June 28 (3 PM to 6 PM SGT) as well—a special cosplay event is set to bring characters to life, with more details to be announced soon.
Available at All LiHO Locations
All 63 LiHO Tea outlets across Singapore will participate in the Operation Yum campaign, so no matter where you are, you’ll be able to try the drinks and grab the goodies.
With collectible merchandise, character-themed drinks, and crossover excitement, LiHO Tea’s collaboration with Zenless Zone Zero isn’t just another promo—it’s an immersive pop culture experience for both bubble tea lovers and gamers alike.
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