Singapore-based bubble tea brand Woobbee has captured attention with an unexpected twist: its Herbamint Milk Tea, made with Pei Pa Koa, the beloved herbal syrup known for soothing sore throats.
What began as an improvised remedy for a staff member feeling unwell has since turned into Woobbee’s most iconic drink.
Founded 15 years ago by Irene Low, Woobbee stands out in a crowded market thanks to Irene’s personal touch.
A former design graduate turned tea entrepreneur, Irene brings creativity and hands-on care to every part of the brand—from menu development to store design. “I only sell it if I can finish the whole thing,” she said, emphasizing her commitment to quality.
The Pei Pa Koa milk tea helped keep Woobbee thriving during the pandemic, when people turned to comfort and immunity-boosting options.
Its surprising success proved that even traditional remedies can find a place in modern bubble tea culture.
As demand grows, Irene is now considering expansion—but with the same thoughtful approach that made Woobbee special. With innovation at its core and an iconic herbal milk tea leading the way, Woobbee continues to redefine what bubble tea can be.
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