India’s tea culture is getting a trendy twist as bubble tea brands like Boba Bhai, Nomi Tea, and Harajuku Tokyo Cafe bring fruity flavors, chewy pearls, and vibrant milk teas to the mainstream.
From mango matcha to jamun kala khatta, bubble tea is now a favorite among kids, teens, and even longtime chai lovers.
The market is booming — projected to grow from $450 million in 2024 to $930 million by 2033, according to Custom Market Insights.
Families are embracing the fun and flavor of bubble tea. “My son’s obsessed,” says Gurgaon mom Prisha Mandavaya. “We never expected it to replace chai at home — but here we are!”
With colorful menus and bold ingredients, India’s bubble tea boom is turning a new page in the country’s tea story.
Read more:
