CHAGEE, the fast-growing milk tea brand making waves in Asia and beyond, takes inspiration from premium ingredient sourcing practices much like global coffee giant Starbucks.
While Starbucks relies exclusively on arabica coffee beans for their nuanced flavors and smooth finish, CHAGEE similarly prioritizes high-quality tea leaves to craft its signature drinks.
Just as arabica beans dominate Starbucks’ coffee lineup for their balanced acidity, natural sweetness, and complex depth, CHAGEE uses first-pick, hand-harvested tea leaves from high-altitude plantations in Yunnan, China.
These regions—like the mountainous areas of Brazil, Ethiopia, and Colombia that produce arabica coffee—offer ideal growing conditions with dramatic day-to-night temperature shifts, allowing the tea leaves to develop richer flavors over time.
Both brands follow strict quality control processes. Starbucks employs expert tasters to judge the beans before they reach stores, and CHAGEE uses in-house tea masters to assess the aroma, clarity, and aftertaste of each tea batch.
Whether it’s Starbucks rejecting the more bitter, lower-cost robusta beans in favor of smooth arabica, or CHAGEE avoiding artificial flavoring in favor of brewing tea from real leaves, both companies share a commitment to premium, natural ingredients.
CHAGEE also echoes Starbucks’ focus on ethical sourcing. Since 2015, Starbucks has proudly stated that 99% of its coffee is ethically sourced.
So the next time you enjoy a cup of CHAGEE’s jasmine green milk tea or their signature oolong brew, know that behind each sip is the same kind of ingredient philosophy that makes Starbucks a giant in the coffee world—quality first, always.
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