Milk tea brands are tapping into tea’s rising reputation for wellness, flavor, and function.
While traditional teas are known for calming and immune-boosting properties, milk tea cafés and RTD formats are evolving to meet demand for both comfort and innovation.
Although sugar levels in RTD teas have drawn criticism, brands offering balanced flavor with health-conscious ingredients are gaining ground. The FDA’s new “healthy” label ruling supports this shift, allowing unsweetened teas to wear the claim.
As specialty tea cafés—especially those offering boba and creative milk tea blends—expand beyond urban centers, they signal a promising future for milk tea in a competitive beverage market.
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