Milk tea lovers, get ready—Easy Boba is shaking up the bubble tea scene with the launch of its newest sensation: the Boba Tower Challenge.
Known for its innovative approach to milk tea, Easy Boba is inviting customers to conquer a towering 3.5-litre drink, paired with a specially curated Boba Thali, all to be finished within just 15 minutes.
Participants can choose between two tea bases—classic milk-based or refreshing water-based options—making the challenge as customizable as it is thrilling.
Those who complete the challenge in time will be rewarded handsomely: a full refund of the tower price, Rs 1000 in cash, and a limited-edition ‘Boba Smasher’ T-shirt. Victors will also earn a spot on Easy Boba’s official Boba Tower leaderboard, with their name and completion time on display.
“The idea behind the Boba Tower Challenge was to break away from the usual bubble tea formats and spark something bold and interactive,” said Adnan Sarkar, Founder of Easy Boba.
For those who prefer a more relaxed experience, Easy Boba is also rolling out a sharing version of the tower. Designed for friends or families, this 3.5-litre option serves 10–12 portions and is priced the same as the individual challenge—ideal for group enjoyment without the pressure of a countdown.
With this bold move, Easy Boba continues to push the boundaries of what milk tea can be, turning every sip into an experience.
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